6 Jul 2022

Nutri Advanced Ltd. joins the Metagenics family

Nutri Advanced and Metagenics are proud to announce that an agreement has been reached regarding the acquisition by Metagenics of 100% of the shares of Nutri Advanced Ltd. (UK) and Nutri Advanced Ltd. (Ireland).

Author:Metagenics

Partner and exclusive distributor

Nutri Advanced

Nutri Advanced, headquartered in Whaley Bridge, close to Manchester, in the UK, has been a partner and exclusive distributor of Metagenics products in the United Kingdom and Ireland since many years. This long-standing and excellent relationship has built Nutri Advanced into a highly valued partner for thousands of Health Care Practitioners in the UK and Ireland, based on the products and nutritional concepts of Metagenics, among others. Nutri Advanced has achieved double-digit growth in each of the past three years and realizes sales of over 9 Mio EUR. It employs 43 people in the UK and Ireland.

Market Leader

Metagenics

Metagenics, with headquarters in Aliso Viejo, California, USA, is currently a supplier of approximately 45% of Nutri’s Advanced product range through Metagenics Belgium BV. Metagenics Inc. realizes sales of over 400 Mio USD and employs 1100 people worldwide.

This acquisition fits perfectly in our strategy to have a direct presence in all major EU countries and to exploit the synergies of a pan-European activity in nutrition-based products and concepts for helping people to lead a healthier, happier life.

Stijn Oste

Regional Vice President EMEA

What's next?

Metagenics will to continue to support and expand the activities of Nutri Advanced. Nutri Advanced has a strong and well-respected image in the UK/Ireland markets, which is a perfect basis for further growth and development. There will be no changes for the customers. All services and products for the prescribers and patients will remain the same, and the team of nutritional advisors and customer support will remain fully operational.

Ken Eddie, founder and leader of Nutri Advanced, will support the transition of Nutri Advanced into the management of Metagenics, and help Metagenics to establish a firm relationship with its customers.